Case Study: Czech Republic Board of Agriculture — Exhibition Stand for Cereals Event, Diddly Squat Farm

When the Czech Republic Board of Agriculture needed an outdoor exhibition stand for the Cereals event, held at the now well-known Diddly Squat Farm, they came to us for a complete design, production, and installation solution. As a high-profile agricultural trade event attracting exhibitors and visitors from across the industry, the brief called for a stand that was not only visually strong and clearly branded, but also robust enough to perform reliably in an outdoor setting for the full duration of the show.

Designing to an Exact Specification

Every exhibition space comes with its own constraints, and outdoor events add an extra layer of consideration around wind loading, weather resistance, and structural stability. Working closely with the client, we designed a stand built precisely to the size and spec they required for their allocated plot at the event. Rather than working from a generic modular system and adapting it to fit, we tailored the structure from the outset to match their footprint exactly, ensuring the finished stand made full and efficient use of the space available.

Aluminium Truss Construction for Outdoor Reliability

For the stand’s core structure, we specified an aluminium truss system — a natural choice for an outdoor exhibition environment. Aluminium truss offers the strength and rigidity needed to support signage, branding, and roof elements in exposed conditions, while remaining lightweight enough for efficient transport and on-site assembly. It’s a system we trust for exactly this kind of application, giving the client a stand that could stand up to a working farm environment across the event without compromising on structural integrity or appearance.

Branding That Makes an Impact

A strong exhibition stand isn’t just about the framework — it’s about how the branding is applied across it. For this project, we produced and fitted a full branded back wall, giving the stand a clear focal point and strong visual identity that could be seen from a distance across the showground. To reinforce the branding further, we wrapped the stand’s supporting columns in printed graphics, turning what would otherwise be plain structural elements into an extension of the client’s visual identity. This attention to detail meant every part of the stand contributed to the overall brand presence, rather than just the primary display area.

Feather Flags for Visibility Across the Site

Outdoor agricultural events like Cereals are large, sprawling sites, and visibility from a distance is a genuine challenge for exhibitors. To help the Czech Republic Board of Agriculture stand out and be easy to locate across the showground, we included feather flags as part of the overall stand package. Their height and movement in outdoor conditions make them highly effective at drawing the eye and guiding visitors in from further afield — a simple addition that significantly boosts a stand’s visibility at a large event.

A Complete, In-House Solution

From initial design through to production of the truss, back wall, column wraps, and feather flags, right through to on-site installation at Diddly Squat Farm, the entire project was handled in-house. This meant the client had a single point of contact throughout, consistent quality across every branded element, and a stand that was fully realised exactly as specified — delivered on time and ready for the event.

The Result

The finished stand gave the Czech Republic Board of Agriculture a professional, durable, and highly visible presence at one of the UK’s leading agricultural events. It’s a strong example of how we bring together structural expertise and branding production to deliver exhibition stands that perform in demanding outdoor environments, not just look good on paper.

If you’re exhibiting at an upcoming event and need a stand designed and built to your exact requirements, get in touch to discuss how we can help.